Creativity Management ModelThe Creativity Management Model, which supports the program objectives, defines five creativity criteria: attitude, behavior, skills, structures, and environment.
This model has a multi level focus: personal attitude and creativity skills, team behavior, and organizational structures and environment. The first three criteria are used to find out what employees think of their own creativity (Am I creative?) or the way they handle creativity within the team (How do we react to each other’s ideas? Which creativity skills are used most often?). The last two criteria are aimed specifically at the implementation of creativity in the workplace. They help organizations focus on establishing creativity as part of daily routines based on PDCA techniques: making time to work on creative ideas, providing rewards, implementing idea management structures, and ensuring high-level support.
Back to Creativity Management System Certification Program Creativity CriteriaAttitude is the perception the employees have of their own creativity. Employees learn to pay attention to their own flexibility, share their creativity, and dispose of mental models.
Behavior refers to the actions and interactions of the team with respect to creativity. Its areas of attention include team behavior, team composition, coaching style, and the extent to which risk-taking is allowed within the team. Personal Skills comprise knowledge, learning, and creativity techniques. The “Personal skills” criterion includes availability of creativity courses and the application method of creativity skills during work or problem-solving processes. Structures, in this context, refer to idea management structures and the organizational processes that stimulate creativity. Structures include idea management; creativity measuring plans; availability of time, money, and resources; and creativity rewards. Environmental aspects in the organization encourage or discourage creativity. Environmental factors include high-level support, strategy definition, decision-making, communication, corporate culture, workplace layout, and maintenance of external contacts. Back to Creativity Management System Certification Program The Creativity Climate QuestionnaireThe Creativity Climate Questionnaire is a tool to measure the individual, team, or organizational creativity. It is based on the five creativity criteria, and each section consists of a number of questions relating to the specific criterion.
The questionnaire can be used by individuals and within groups. When it is used as a tool, the employee/ Assessor fills in the questionnaire, determines a score using the enclosed score sheet, and reads the provided “tips and hints” to improve on specific areas. When the questionnaire is used as a tool for measuring creativity within a team or entire organization, each member completes the self-assessment. All of the score sheets are then sent to the facilitator, who works out the scores and analysis for the teams or organization. The anonymity of participants can be guaranteed. On the basis of the results, the facilitator recommends a training plan for the individual or the team by designing the Creativity Awareness Training Modules using all five modules, or just the ones needed. If necessary, the Creativity Climate Questionnaire is repeated after a specific period of time to measure changes in the creative abilities of the employees and the creative climate of the organization. Back to Creativity Management System Certification Program Plan, Do, Check, ActAfter completing the questionnaire, the organization can use PDCA techniques for improve the creativity processes. we foresee that participants will have developed their creative problem-solving skills that allow them to begin new projects and have a changed outlook toward creativity.
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